Top 20 Best Marketing Automation Software Comparison (2022) (2023)

Automation is no longer a luxury. It’s a keystone of any lean and efficient department. But maybe it’s marketing — the frontline of any company —which benefits most from a marketing automation solution.

If you’re looking to brush up on marketing automation, or are ready to automate your marketing department, then read on about the best marketing automation software out there. We got a crash course on the ins and outs of this set of tools, then compared some top software.

What is marketing automation software?


Marketing automation tools are part of a larger marketing software platform. They let you set up automated sequences to do a series of tasks. Without automating, you’d be doing these tasks yourself, slowly, and one at a time. That’s what automation features do. They take over repetitive tasks to save human agents time and effort.

So how is this applied to marketing? It’s mostly based on email campaigns, but there’s plenty of social media ads and SMS marketing too. It all starts with workflows.


Let’s use an example to explain workflows:

Firstly, think of posting an ad on Facebook to everyone who has liked your page. When someone clicks an ad, an automation workflow kicks in. It can send them an email with a link, and if they click that, it can show them custom items picked for them based on past online behavior. Or, for those who look at the ad but don’t open the email, another branch of the automation sequence may do something else, like send them a promotion email.

And it all happens without you having to do anything. You only get involved at key moments.

Good marketing automation platforms often have templates for workflows. These you can also edit using a visual dashboard. It generally looks like you're building a tree, where If-Then logic makes the either-or branches. Drag and drop lets you easily block out these workflows.


Another useful tool is audience segmentation. You can automate so that all your contacts can be grouped under various tags. This is based on the data you have in their profiles or what the software can gather from their company and social sites. You can also edit the segments and create custom tags and groups.

This enhances a marketing automation platform’s ability to customize content for each contact you’re reaching out to. For example, An online sports store mailing out an email newsletter to all their subscribers can have different background pictures based on the customer’s purchase history (eg: baseball for you, rock-climbing for me). It can also segment them based on demographics, which device they use, or geolocations.

Predictive analytics

Marketing automation tools can also be used for predictive functionality. It can look at all the activity in your campaign engagements or your funnels. Using data of your successes and drop offs, it can optimize all sorts of marketing decisions. These include finding the best time of day to post and ad or send an email. It also does lead scoring, telling you the likeliness of someone to engage or purchase.

In the end, you can say that marketing automation software is sort of like the lubricant connecting the marketing and sales pipelines. It both helps find new customers and nurture those customers down the funnel.

What are the different types of marketing automation software?

  • Email marketing automation

  • SMS marketing automation

  • Social media marketing automation

  • Direct mail marketing automation

  • Predictive marketing automation

  • Audience segmentation automation

  • Lead capturing marketing automation

  • Split testing marketing automation

  • Ecommerce marketing automation

  • B2B marketing automation

  • Public sector marketing automation

What is the best marketing automation software? Here’s our top 20 list:

Top 20 Best Marketing Automation Software Comparison (2022) (1)

Now that you’ve gone and learned about the features and functions of automation tools for marketing, it’s time to check out some of the best marketing automation software around today. We compare ones for big business and smaller businesses, and even find some free versions in the stack.

ActiveCampaign (Best marketing automation software overall)

Top 20 Best Marketing Automation Software Comparison (2022) (2)

ActiveCampaign bills itself as customer experience automation. This is one of the best platforms overall. It combines a CRM solution with email marketing in a marketing automation platform. ActiveCampaign has solutions for sales, marketing and customer support. You get many good marketing automation tools. These include automated workflows which can become drip campaigns. Customers in your CRM can be tagged and labelled. This lets you target specific marketing messaging to their needs. There are form tools which turn interested people into leads. ActiveCampaign lets you build a multi-channel marketing strategy. You get to apply marketing tools to social media too. As leads respond to marketing efforts, ActiveCampaign gets you lead scoring.

ActiveCampaign has price buckets. The most affordable is $9 per month billed annually. But for more serious marketing automation you probably need the Plus plan at $49 per month billed annually.

ActiveCampaign is best for:

  • Individual users

  • Startups

  • SMBs

  • Ecommerce

  • Customer relationship management

  • Marketing automation

  • Audience segmentation

  • Lead scoring

  • Social media management

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HubSpot (Best inbound marketing automation tools)

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When it comes to inbound marketing and CRM, HubSpot is a popular platform. HubSpot has a marketing solution that includes marketing automation tools. It’s a big step up from basic email marketing. It’s easy to build emails without knowing code. Workflows are also simple to create because they are visual. You can create and customize triggers. These can set off different automated responses. You can automate workflows for different goals like a sign-up or a sale. There are also drip campaigns and landing pages. There are tools which help marketers hand customers off to sales. These include lead scoring. It also does automation for day-to-day tasks, like agent notifications.

There’s a free version of HubSpot with some email marketing tools. For more marketing automation, HubSpot Marketing starts at $45 per month billed annually.

HubSpot is best for:

  • Startups

  • SMBs

  • Large business

  • Automated workflows

  • Email marketing automation

  • Lead nurturing

  • CRM integration

  • Inbound marketing

    (Video) 20 Best Marketing Automation Software for Small Business 2022 Comparison of Leading Solutions

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Salesforce (Best marketing automation software for large business)

Top 20 Best Marketing Automation Software Comparison (2022) (4)

Big name CRM Salesforce has a marketing automation platform. It’s part of Salesforce’s total marketing cloud with social media and email marketing. You can create custom emails. You build customer journeys which work across communication channels. Every customer who interacts creates data used to help segment them better. Segmentation helps plan the next email marketing campaign so the right content reaches the right audience. Salesforce also has A/B testing. It can automatically create regular reports on the results of these tests and other campaigns. You can also automate reports from social listening and sentiment analysis on social media. Finally, Salesforce has mobile marketing and digital advertising features too.

Salesforce for email, mobile and web marketing starts at $400 per month billed annually.

Salesforce is best for:

  • SMBs

  • Large business

  • Enterprise

  • Email marketing

  • Audience segmentation

  • Lead management

  • Social media marketing

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Pardot (Top B2B marketing automation platform)

Top 20 Best Marketing Automation Software Comparison (2022) (5)

Pardot is another product by Salesforce. This is a B2B marketing solution. It aims to help businesses streamline everything from lead generation to sales automation. It’s an impressive marketing automation solution to engage leads and move them down the pipeline. It helps with retargeting cold leads too. You have a visual editor to build complex workflows. Pardot uses a good deal of AI to make their marketing automation smarter. Overall this is a more professional version of Salesforce marketing solution. There’s a strong emphasis on boosting ROI and providing a better customer experience.

Pardot has several pricing tiers. They start at $1,250 per month billed annually and can go up to $15,000.

Product name is best for:

  • Large business

  • Enterprise

  • Sales teams

  • Email campaigns

  • Automation workflows

  • ROI reporting

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Infusionsoft by Keap (Good marketing automation tool for lead capture)

Top 20 Best Marketing Automation Software Comparison (2022) (6)

Infusionsoft is a product of the software company Keap. Keap also makes Keap Grow and Keap Pro for expanding business. Infusionsoft is Keap’s product for sales and marketing teams. It covers email automation and has other marketing tools. You also get basic CRM functionality. Infusionsoft helps you build landing pages. These do very effective lead capturing. It gives you customer data on your leads which helps convert them with personalized content. There is segmentation to also help target the right customers with the right messaging. An Infusionsoft campaign builder takes email marketing to the next level.

Infusionsoft by Keap starts at $129 per month.

Infusionsoft is best for:

  • SMBs

  • Large business

  • Email marketing software

  • Customer management tools

  • Landing pages

  • Lead capturing

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Marketo (Top marketing automation tool for marketing analytics)

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Marketo is a serious piece of marketing automation SaaS. The marketing automation tools let you do behavior tracking. This finds the right customers for your campaigns. Building marketing campaign workflows are easy. There’s analytics to see how marketing campaigns are helping sales. You also get 360 degree views of contacts. You can connect with people over web, email, messaging or social media. There is real time data for how customers are engaging with your content. Lead funnel tools do lead scoring. Personalized content helps move leads on to sales. Marketo has many unique tools. There is experience automation and marketing data environment tools. This uses AI for segmentation.

There are many packages for Marketo. For prices contact their sales team.

Marketo is best for:

  • SMBs

  • Large business

  • Customer experience optimization

  • Email marketing campaigns

  • Social media marketing campaigns

  • AI audience segmentation

  • Marketing analytics

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Sendinblue (Best free marketing automation platform)

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Sendinblue is a total digital marketing platform. They have modules for smaller businesses as well as huge enterprises. It includes a CRM for storing customer data. Your customers’ real time activity can trigger personalized marketing messages. This is key for keeping your brand front of mind. It also updates the CRM profile in real time. Sendinblue has tools for SMS marketing, email marketing and even chatting. For automating your marketing Sendinblue offers many solutions. The workflow builder is visual and easy to use. There are simple workflow templates and you can build very advanced custom workflows. Sendinblue also has tools for landing pages, Facebook ads and retargeting.

Sendinblue has a free version. Paid versions begin at $25 per month. For enterprise prices contact their sales department.

Sendinblue is best for:

(Video) 5 Best Marketing Automation Platforms for Your Business

  • Smaller businesses

  • Large businesses

  • Contact management

  • Workflow builder

  • Retargeting

  • Facebook ads

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Autopilot (Good marketing automation tools for email templates)

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Autopilot is marketing automation software which comes with many useful templates. Templates are for various uses. You can have one to mail out newsletters at optimized times, and others which serve as autoresponders to emails. There are templates for lead capture and lead nurturing. You can also have templates to track website and email engagement. Building emails is done with basic drag and drop functionality. Of course there are good email templates to work with too. Autopilot lets you segment your leads into silos. This is a good marketing automation SaaS for team collaboration. You can work in real-time with team members to conceive and create workflows and campaigns. It’s also an omnichannel communication tool. It works across SMS, Facebook Ads, Google Adwords and more.

There are 3 plans for Autopilot, The basic Silver plan costs $39.20 per month billed annually.

Autopilot is best for:

  • Startups

  • Marketing teams

  • SMBs

  • Automation templates

  • Team, collaboration

  • Lead capturing

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GetResponse (Top marketing automation platform for startups)

Top 20 Best Marketing Automation Software Comparison (2022) (10)

GetResponse is inbound marketing software. It lets you create marketing content which brings new leads and customers to your brand. Email marketing tools help you build nice newsletters using drag and drop. There are also email templates. You can automate sending them out at perfect times. There is an autoresponder tool as well. You get to silo your contacts and then send them customized emails and content. Marketing automation goes a step further. It is rules-based automation that is simple to work with. User behavior is analyzed in real time. It can trigger automated responses. GetResponse does a lot of integrations. Most common ones are for ecommerce SaaS like WooCommerce or Shopify. You also get landing pages and sign up forms.

GetResponse has several pricing plans. It starts at $12.30 per month billed annually.

GetResponse is best for:

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Omnisend (Good marketing automation tools for ecommerce integrations)

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Omnisend is a marketing platform with a lot of automation. It’s a tool for email and SMS marketing. There are many templates for email campaigns including welcome email and reminders. A product picker adds shop items to the emails. Segmentation tools help you find the best audience. A campaign builder can automate resending campaigns and offers A/B testing. Automated workflows can also work cross channel from email to messaging. Omniesned has many prebuilt workflows which you can customize. Pop ups and forms builders help capture more leads. You also get data on your activity as well as data from third party ecommerce integrations.

Omnisend offers a free version. Paid plans are $16 per month and $99 per month. Larger enterprises can get a custom quote.

Omnisend is best for:

  • Individual user

  • Startup

  • SMBs

  • Large business

  • Ecommerce integrations

  • Email campaigns

  • Marketing automation

  • A/B testing

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Top 20 Best Marketing Automation Software Comparison (2022) (12)

Ontraport aims to be a total solution for business owners looking to expand. When it comes to marketing automation, Ontraport begins with getting as much customer data as possible. This makes for smart segmentation. There is a marketing campaign builder. It is visual and uses drag and dropping. Ontraport is a multichannel tool combining SMS, emails and phone calls. This streamlines the handoff from marketing to sales. There is a forms tool for lead capture. You get a Facebook Custom Audience tool as well. Analytics shows which campaigns get more engagement, or where leads drop out. On top of that there is A/B testing. Outside of marketing automation, Ontraport hass many other tools for marketers and ecommerce.

Ontraport has several prices. The basic plan goes for $79 per month.

Ontraport is best for:

  • SMBs

  • Large business

  • Enterprise

  • Campaign building

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  • Multichannel communication

  • Smart segmentation

  • Ecommerce

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Top 20 Best Marketing Automation Software Comparison (2022) (13)

Mailchimp was one of the first great apps for email subscriber lists. Now it has many tools for CRM and marketing automation. You can create drag and drop workflows for managing customer journeys. When planning email marketing campaigns you get send-time optimization. It’s based on open and click rates. There are integrations with ecommerce sites. You get automations that work with WooCommerce and ShopSync for example. There are automations that go off in real time with behavior based data. There are retargeting and follow up automations. You can also manage landing pages and digital ads with Mailchimp.

Mailchimp has a free version with marketing CRM. Paid plans go for $9.99, $14.99 and $299 per month.

Mailchimp is best for:

  • Individual users

  • Startups

  • SMBs

  • Customer journeys

  • Marketing automation

  • Ecommerce integrations

  • Send time optimization

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Top 20 Best Marketing Automation Software Comparison (2022) (14)

Drip is a platform for ecommerce marketing. Emails and text messaging are its main channels. It gives you customer data from all across your marketing channels. You can also use it to show ads on Facebook and Instagram. You can easily tag and segment people. Segmentations help you make targeted campaigns. It also uses visit and click data. Workflows can be set up to connect with segments at optimized times. There are other behavior based automations with Drip. Workflow split testing lets you try out multiple marketing strategies. Drip has a full analytics dashboard as well.

Drip’s pricing scale depends on contact list size. It starts at $19 per month for 100 contacts.

Drip is best for:

  • Startups

  • SMBs

  • Ecommerce marketing

  • Facebook and Instagram Ads

  • Segmentation

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Top 20 Best Marketing Automation Software Comparison (2022) (15)

SharpString is a total solution for sales and marketing automation. It gathers useful customer data even after the initial click. This data is tracked to find the optimal time of the day to reach out. The workflow builder is done in a visual dashboard with branching functionality. You can create personas for buyers to work with. Automated notifications share hot leads with you every day. It does lead scoring and page tracking to further convert leads. Landing pages and blog tools are in there. For social media management, you can set up triggered workflows. You also get chatbots. SharpString offers you good analytics and clean reports.

SharpString pricing is $550, $850, and $1,250 per month. Enterprises and agencies can get a custom price.

SharpString is best for:

  • Large business

  • Enterprise

  • Workflow builder

  • Buyer personas

  • Social media management

  • Reports and analytics

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RD Station

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RD Station is going for the startup and smaller business scene. It uses automation and other tools to streamline the customer journey. It helps optimize your sites on search engines. You have social media management in there. Landing pages and pop up forms are there for grabbing more leads. There’s a simple workflow builder. It has automated email campaigns which use data for the best send times. Lead ranking can also be done automatically. RD station has good analytics too. The audience segmentation has advanced features. There are also loads of integrations with apps like Facebook and WordPress.

RD Station has various pricing with regular promotions. Check their site for current prices.

RD Station is best for:

  • Small businesses

  • Medium businesses

  • Social media management

  • Workflow automation

  • Email campaigns

  • Segmentations

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Top 20 Best Marketing Automation Software Comparison (2022) (17)

Act-On is a decent automated marketing solution. It’s suited for smaller businesses looking to scale up. The automated journey builder is for creating communication workflows. It’s done on a simple visual canvas. You can build landing pages and web pages too. Automated lead nurturing campaign features use if-then rules to guide the customer. It gathers user behavior data across multiple channels. There is automated messaging which finds the best times to send. You get many transaction event triggers to keep the email automation going. Act-On has lead scoring and segmentation features. There is a fuller suite of social media management tools. Act-On is a decent overall platform except you have to get over the noisy company website.

Act-On has two price packages. The regular starts at 900 per month for up to 2,500 contacts. The Enterprise package is $2,000 per month for up to 2,500 contacts.

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Act-On is best for:

  • SMBs

  • Large business

  • Enterprise

  • Communication workflows

  • Landing pages

  • Behavioral data

  • Automated emails

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Top 20 Best Marketing Automation Software Comparison (2022) (18)

Iterable is a growth marketing platform. The idea behind Iterable is to make deeper connections with customers. It’s a cross channel marketing tool for email and mobile messaging. But it also lets you manage web push, in-app notifications, social media and more. This is a very data heavy platform. It gathers data and updates in real time from sources like demographics and behavior. It also gets event-based data. Then Iterable creates custom marketing campaigns for you automatically. It even gets data from third parties. This does smarter, more dynamic segmentation on your contacts. As for marketing automation Iterable has a full suite. It's a drag and drop campaign canvas interface. This is a good tool for marketing team collaboration. It does decent analytics.

For prices, you’ll have to contact Iterable through their website.

Iterable is best for:

  • SMBs

  • Large business

  • Omnichannel marketing

  • Marketing data analytics

  • Marketing automation

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AdRoll is a marketing platform that lets you build your brand and get more customers. It does this by trying to get more visitors to your sites and to engage with your other marketing campaigns. You get advanced audience targeting. This includes a lookalike targeting feature. Other marketing automation tools include showing visitors unique content for them. This includes products on an ecommerce site. You also get pretty good retargeting abilities to help increase revenue. There’s a big email template library. You can also do your own branded emails. Email workflow sequences are easy with AdRoll. All engagement with your email marketing is monitored and used as data. It can also create new contacts in your CRM with forms.

There is a free version of AdRoll that’s good for 5,000 emails per month. Premium versions are $9 per month and $19 per month paid annually.

AdRoll is best for:

  • Small teams

  • Startups

  • Small business

  • Audience segmentation

  • Email sequences

  • Product recommendations

  • Retargeting campaigns

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Campaigner is lucky to have locked down that name. This platform is an email marketing automation solution. It has many advanced features. There are great email builders and social media ad builders. You got your workflow builder. You can set it up for events triggered by user behavior. There are autoresponders, for example to send out a welcome email after first user engagement. You get audience segmentation. This works alongside custom content blocks. For experimenting with campaigns, Campaigner gives you A/B testing. You can use this for email subject lines or form names. This is a good platform to use for ecommerce. It analyzes data like historical purchase behavior. Then you get reports.

Campaigner has several packages which begin at $40.95 per month billed annually.

Campaigner is best for:

  • Startups

  • SMBs

  • Large business

  • Email marketing

  • Workflow builders

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Zoho Campaigns

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How can we build a list and not mention dear old Zoho? Everyone knows Zoho is a cloud-based suite of business SaaS. Zoho Campaigns covers all your basic email marketing. You can import your CRM data and use it. There is A/B testing to try out multiple strategies on your contacts. There is a newsletter template library which has some gorgeous designs. You can edit those using drag and drop. Zopho Campaigns includes automation tools. You can set up email workflows. There is an autoresponder. Zoho automatically helps match your contacts with personalized content. There are also many workflows to manage your ecommerce operation like for abandoned carts. This can help manage social media campaigns. And it has analytics.

There are three Zoho Campaign plans which depend on the number of emails you plan to send. They start at only $2 per month billed annually.

Zoho Campaigns is best for:

  • CRM integration

  • Email templates

  • Social media management

  • Workflow automation

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What’s the best marketing automation tool for you? Our conclusion

We’ve crowned ActiveCampaign the best marketing automation tool overall. But it wasn’t easy, and they’re all winners right down to the bottom of the list.

(Video) The 10 Best Marketing Automation Platforms to Consider || Automation Software || Rh

If it’s free you’re looking for, Sendinblue and HubSpot are nice options. If you want something bigger, say, for B2B marketing, Pardot by Salesforce or Marketo may be up your alley.

When you automate the easy repetitive tasks of marketing, it allows your human marketers to focus on what’s important: creating great content to connect with people and streamlining the best customer experience on their way to sales. Happy lead hunting!


Which marketing automation is best? ›

The 7 Best Marketing Automation Tools & Platforms in 2022
  1. Marketo. Marketo is perhaps the best known marketing automation tool, and for good reason. ...
  2. Eloqua. You can think of Eloqua as the Ferrari of marketing automation. ...
  3. ...
  4. Constant Contact. ...
  5. HubSpot. ...
  6. ExactTarget/Pardot. ...
  7. Userfox.

Which platform is best for automation? ›

Automation platforms allow you to create workflows that will automatically do tasks for you.
  • Hive. ...
  • HubSpot. ...
  • Mailchimp. ...
  • Keap. ...
  • LeadsBridge. ...
  • Zapier. ...
  • ActiveCampaign. ...
  • Airtable.
23 Sept 2022

How do I choose a marketing automation platform? ›

Choosing the right marketing automation platform
  1. Easy-to-use email and automation builders.
  2. Data import capabilities.
  3. Mobile-responsive email templates.
  4. Campaign reporting.
  5. Onboarding and deliverability support.
  6. Support for integrations to ecommerce platforms, ERP and CRM systems, onsite personalization platforms, and so on.
15 Jun 2021

Who are Marketo's competitors? ›

Competitors and Alternatives to Adobe Marketo Engage
  • HubSpot Marketing Hub.
  • Zoho CRM.
  • Salesforce Marketing Cloud Account Engagement.
  • Oracle Eloqua Marketing Automation.
  • Dynamics 365 Marketing.
  • Sage CRM.
  • Act-on Marketing Automation Platform.
  • SAP Marketing Cloud.

Is Salesforce a marketing automation? ›

Marketing Automation Software from Salesforce

With Marketing Cloud Account Engagement Marketing Automation software, marketing and sales can work hand in hand right in Sales Cloud to manage all prospect interactions, so you can create, deploy, and manage online campaigns from a central platform.

What is an example of marketing automation? ›

Survey & feedback emails

Sending out surveys to gain feedback on products, services, and updates is another excellent marketing automation example. These are typically sent out after triggers, such as purchases, or program, site, or product updates.

Which automation tool is in demand 2022? ›

Know About The Best Automation Testing Tools for 2022
  • Selenium.
  • Appium.
  • Katalon Studio.
  • Cucumber.
  • HPE Unified Functional Testing (UFT)
  • SoapUI.
  • TestComplete.
  • Worksoft.

Which automation tool is in demand? ›

Selenium is one of the most popular test automation programs for a good reason. It comprises a collection of open-source tools, such as Selenium Integrated Development Environment (IDE) and Remote Control, that can be used across the different facets of web application testing.

Which software is used in automation? ›

RPA allows users to create software bots through a drag and drop user interface, which makes creating automated processes fairly easy.

What does marketing automation include? ›

Marketing automation software streamlines the marketing processes used to support digital marketing campaigns. This can include campaign management, audience segmentation, behavioral analysis, website monitoring, and lead scoring.

Why did Adobe buy Marketo? ›

This acquisition brings together the richness of Adobe Experience Cloud analytics, content, personalization, advertising and commerce capabilities with Marketo's lead management and account-based marketing technology to provide B2B companies with the ability to create, manage and execute marketing engagement at scale.

Who is HubSpot biggest competitor? ›

Top HubSpot Marketing Hub Alternatives
  • Zoho CRM.
  • Salesforce Marketing Cloud Account Engagement.
  • Adobe Marketo Engage.
  • Oracle Eloqua Marketing Automation.
  • Dynamics 365 Marketing.
  • Sage CRM.
  • Act-on Marketing Automation Platform.
  • SAP Marketing Cloud.

Is HubSpot like Marketo? ›

In short, HubSpot provides you with a versatile kit of tools for inbound marketing, sales, and customer service, while Marketo specializes in marketing intelligence and automation. The downside with both platforms is that neither of them offers the level of flexibility modern teams need.

What is CRM marketing automation? ›

Marketing automation is a system used to streamline, analyze and automate key marketing tasks and workflows, including segmentation, lead generation, capture and nurturing, relationship marketing, customer retention and account-based marketing.

Is MailChimp marketing automation? ›

Does Mailchimp have marketing automation? Yes, Mailchimp offers marketing automation, which allows you to personalize customer journeys, send trigger-based emails, and more. You can also send automated messages to customers that are uniquely tailored to their interactions with your business.

Do you need marketing automation? ›

Marketing automation is often a solution for companies that are growing rapidly and need to scale their efforts. If you have data in multiple databases that cannot be consolidated or are using an email system that can't deliver the level of behavioral targeting you need, it may be time for marketing automation.

Is marketing automation free? ›

Marketing automation in HubSpot allows you to break through the noise with compelling marketing campaigns, powered by real-time customer data. This feature is available for free, with additional functionality in paid editions of Marketing Hub. See the pricing page for more information.

What is online automation? ›

Ecommerce automation is the software that helps your online store convert most or all of the manual, repetitive tasks into self-fulfilling, automated tasks. In other words, this helps you complete tasks automatically rather than doing them manually.

How do I start a marketing automation business? ›

5 Steps to Getting Started with Marketing Automation Campaigns
  1. Get to know your customers and data.
  2. Map your customer journey.
  3. Craft a content strategy based on your journey and goals.
  4. Build up your email distribution list.
  5. Monitor and optimize, constantly.
15 Sept 2021

Which technology is best for automation? ›

Artificial Intelligence & Machine Learning

It helps in Unit testing by working with RPA, an AI-based technology, to create automated processes to perform any task.

What is the latest in automation? ›

Codeless automation is the next big thing in the world of automated testing. Testers can now save a lot of time by automating the process of writing and running test scripts. According to Future Marketing Insights, “The demand for codeless testing will rise at 15.5% CAGR between 2021 and 2031.”

What is latest in automation testing? ›

Smart test execution is another new test automation trend in 2022. The smart test execution enables the developers to test the code through the channelization of an added compliance. It helps in automatically identifying the specific tests that need to be run for the particular check-in.

Which is the easiest automation tool to learn? ›

Out of the common languages in the automation field, it's worth mentioning Java and Python which are also considered to be easier to learn. In addition, automation developers also write in C#, JavaScript and some also write in Ruby.

Which one is the most popular tools for automation testing? ›

Katalon is a popular automation testing tool that is well-known for its ease of use and low cost. It comes in a basic free version and a feature-rich pro version. Katalon's engine is based on the open-source tool, Selenium, so it inherits some of its maintenance and reliability issues.

Why is Selenium better than tools? ›

Selenium is the most popularly used freeware and open source automation tool. The benefits of Selenium for Test Automation are immense. Importantly, it enables record and playback for testing web applications and can run multiple scripts across various browsers.

Which software is used for automation testing? ›

Selenium: Selenium is an open-source tool and is the most popular and accessible automated testing framework for web application testing across platforms and browsers. Testers can write test cases using various programming languages ​​such as PHP, C#, Ruby, Python, Perl, and Java in Selenium.

What is automation platform? ›

An automation platform is a type of cloud-based software that many businesses use for a variety of purposes. In the world of digital transformation, these platforms are helping businesses complete more tasks while reducing how much money and time are spent on them.

What is US automation? ›

The dictionary defines automation as “the technique of making an apparatus, a process, or a system operate automatically.” We define automation as "the creation and application of technology to monitor and control the production and delivery of products and services.”

Is marketing automation free? ›

Marketing automation in HubSpot allows you to break through the noise with compelling marketing campaigns, powered by real-time customer data. This feature is available for free, with additional functionality in paid editions of Marketing Hub. See the pricing page for more information.

What does a marketing automation specialist do? ›

A marketing automation specialist is responsible for the day-to-day marketing needs of a company's online advertising and campaigns. It is most focused around email marketing. Setting up automation to put leads into a funnel to then convert them. It is the automation of those emails that defines marketing automation.

What is the best email marketing tool? ›

The 6 Best Email Marketing Software of 2022
  • Best Overall: Mailchimp.
  • Best for Automation: ActiveCampaign.
  • Easiest to Use: MailerLite.
  • Best All-in-One Marketing Suite: Hubspot.
  • Best Affordable Option: Moosend.
  • Best for E-commerce: Drip.

What are marketing automation platforms? ›

Marketing Automation platforms are used as a hosted or web-based solution, and no software installation is required by a customer. The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.

Is HubSpot a CRM or marketing automation? ›

The HubSpot CRM, as mentioned above, provides many marketing automation features. As a standalone tool, HubSpot's marketing automation allows you to automate a variety of tasks, from setting up simple email workflows to building a complex network of rules to target users with tailored emails, live chats, and more.

Can I use Activecampaign for free? ›

Our free trial allows you to test the platform with up to 100 contacts and up to 100 email sends. The features available within our trial match our Professional tier of features.

What is online automation? ›

Ecommerce automation is the software that helps your online store convert most or all of the manual, repetitive tasks into self-fulfilling, automated tasks. In other words, this helps you complete tasks automatically rather than doing them manually.

Is marketing automation a skill? ›

Marketing Automation Specialists need to develop a wide range of marketing and technical skills and qualities. The role is ideal for people who are both analytical and creative. A Marketing Automation Specialist needs left-brain analytical skills to interpret campaign performance data.

What is the difference between CRM and marketing automation? ›

Customer relationship management (CRM) software and marketing automation software serve different purposes. The main difference between CRM software and marketing automation software is that CRM software is used primarily for sales purposes and marketing automation is used mostly for marketing.

What are the benefits of marketing automation? ›

9 Sales & Marketing Automation Benefits Backed by Statistics
  • Reduced costs.
  • Additional revenue.
  • Generate and nurture leads.
  • Better data for smarter decisions.
  • Refined marketing process.
  • Personalized customer journey.
  • Marketing and sales on one page.
  • Save time on marketing campaigns.
17 Feb 2022

What is the best marketing platform for small business? ›

Top 10 Marketing Automation Software for Small Businesses
  • HubSpot Marketing Hub.
  • ActiveCampaign.
  • Klaviyo.
  • SharpSpring.
  • Sendinblue.
  • Keap.
  • Omnisend.
  • Mailchimp All-in-One Marketing Platform.

How can I find the best email marketing tools as a beginner? ›

We'll take a close look at some of the best beginner-friendly email marketing services out there.
5. Mailchimp
  1. Email Campaigns.
  2. Landing Pages.
  3. Pop-up forms.
  4. Google remarketing ads.
  5. Facebook and Instagram Ads.
  6. A/B testing.
  7. Marketing automation.

What is automation in CRM? ›

CRM automation is a method of automating necessary but repetitive, manual tasks in customer relationship management to streamline processes and improve productivity. CRM systems are used throughout many B2B and B2C companies in order to organize business processes and make complex tasks easier to do.

How is automation used in marketing? ›

Marketing automation uses software to automate monotonous marketing work. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns - not just for the sake of efficiency, but also to provide a more personalized experience for their customers.

Why is marketo used? ›

Marketo is most often used by medium-sized businesses and offers bundles for focusing on lead management, email marketing, consumer marketing, customer base marketing and mobile marketing. It offers customized products for several industries, including technology, healthcare, media, higher education and manufacturing.


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